Data & Business: La Rioja Analyzes the Impact of Artificial Intelligence and the Data Economy on the Business Community

Today April 28 , the living room Delicatto Logroño has become the meeting place for experts and regional leaders at the conference "Data & Business" . Organized by LA RIOJA Newspaper and Digital La Rioja , in collaboration with Cidatum , the event explored how smart information management and AI are redefining competitiveness and the future of the labor market.

The event featured the notable participation of Juan Merodio , a global leader in AI and the data economy, who delivered the inspirational presentation "Companies with a Digital Mindset" . Merodio emphasized that technology is not just a tool, but a factor that is redefining who comes out on top in today's economic landscape, noting that "human beings are very limited in their ability to process data" compared to the potential of AI.

Data as a Strategic Driver In the first panel discussion, moderated by Laura Urbieta , has been analyzed "Data as a Driver of Business" . Experts such as Elena López Tamayo (Managing Director at the Dialnet Foundation) and Iñaki Palacios (Co-founder of SIADENOR) discussed the need to embed data analysis into the DNA of companies in La Rioja to drive their growth.

Cidatum: A Regional Project The event served to showcase the progress made on Cidatum (Data Research Center) as a strategic project for the community. The following people participated in this segment: Ignacio Gurría de la Torre , President of La Rioja Digital and Cidatum, and Alfonso Domínguez , Secretary of Finance and the Digital Society for the Government of La Rioja, who highlights the government's commitment to regional digitization.

Toward a New Economy The event concluded with a reflection on the importance of people in this new era. The speakers agreed that, even if AI transforms the labor market, the human ability to interpret and manage these tools will be the key differentiator for organizations of the future.