Corporate identity
The Cidatum brand: logo, colours, typography and correct use.
The brand
Cidatum’s corporate identity expresses who we are: a technology center in La Rioja focused on data, artificial intelligence, and technology transfer. Consistent application of the brand reinforces that message at every touchpoint.
This page outlines the brand's basic elements and guidelines for their use. For any application not covered here, or if you need the files in a specific format, please contact us.
Corporate Colors
Two corporate colors and a supporting grayscale.
#FC0176Magenta
Pantone Process Magenta C
Color primario. Acentos, llamadas a la acción y elementos destacados. No usar como fondo de grandes superficies de texto.
#153455Navy
Pantone 655 C
Color secundario. Aporta la base institucional: cabeceras, fondos oscuros y bloques de contenido serio.
#9D9D9CGris medio
Pantone Process Black C 50%
Textos secundarios y elementos de apoyo.
#E3E3E3Gris claro
Pantone Process Black C 15%
Separadores, bordes y fondos suaves.
Use of the Logo
Main version
In color on a white or light background. This is the default version and should be used whenever possible.
Blank version
On a navy, magenta, dark photo, or video background. Never on light backgrounds.
Protected Area
There should be a space around the logo equal to the height of the initial, with no other graphic elements, text, or margins.
Incorrect Uses
Can I stretch or shrink the logo to make it fit?
No. The logo is always scaled proportionally. Distorting, stretching, or compressing it alters the brand.
Can I change the color or apply a gradient?
No. There are only the color version and the black-and-white version. It is not recolored, nor are any gradients applied to it.
Can I add shadows, outlines, or effects to it?
No. The logo is applied as a flat image, without shadows, outlines, highlights, or embossing.
Can I rotate it or constrain it to a shape?
No. It is always used horizontally and is not enclosed in frames, circles, or shapes that are not part of the trademark.
Can I rewrite the name using a different font?
No. The logo is an image, not text: it should not be recreated by typing out the name in a different font.
What is the minimum size it supports?
24 pixels high on screen and 10 millimeters in print. Anything smaller than that is no longer legible.
Typography
Cidatum’s digital communications use a geometric sans-serif typeface that is widely available and highly legible on screen. Headings are set in a bold weight with tight line spacing; body text is set in a regular weight with a comfortable line length.
We avoid mixing more than two type weights in a single block, and we do not use decorative typefaces in institutional communications.
Brand Resources
Do you need any other resources?
Please contact us if you need a specific version of the logo or have questions about brand usage.
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